Blog Layout

BIM: Why it’s the key to architectural success

If you’re an architect or architectural student, you’ve likely heard of BIM but maybe don’t have experience using it. If you’re interested in using it for your next project or simply learning more about it, this is the article for you. 


The thing is, lecturers don’t teach students how to use BIM in architecture courses, which is a shame because it plays a pivotal role in ensuring the success of architecture projects. 


This innovative modeling process amalgamates several design systems into one 3D model with virtual tools that drill into the tiny details of each element. 


Using a BIM (Building Information Modeling) process for your architectural project is key to minimizing issues down the road, designing well-thought-out and technically sound buildings, streamlining the entire design and construction process, and ensuring accountability. 


At Gregory John Burke | ARCHITECT we’ve been using the BIM process for over 20 years, and we couldn’t imagine working on a project without it. It’s to this modeling process that we owe our success. 


Today, we will discuss how we got started with BIM, why it’s so beneficial, and some things architects should consider when investing in this architectural modeling system. 



By leveraging your architecture firm's use of BIM, you’re giving your clients peace of mind knowing you’ve meticulously planned their design. 


My history with BIM — What I've learned along the way


I was first introduced to BIM in the late 1990s when the original developer of Revit, Charles River Software (CRS), asked 20 architects for their input on its software. One of those architects was me. 


What excited me about this software was how it could help architects, contractors, and facility managers come together to create a well-thought-out model. 


I was attracted to the CRS vision and how this piece of software could fill common gaps when it came to accountability, reducing risk, and designing with forethought. 


For three years, I was actively involved in the development of Revit. From then, I became heavily entrenched in using Archicad while it was in its 8th version. 


It’s been more than 20 years since we began using it here at Gregory John Burke | ARCHITECT, and it’s now in its 25th version. Archicad is credited as the original BIM software dating back to 1985, so it felt like the right choice. 


Another attraction is that architects developed it for architects. In comparison, AutoDesk began developing AutoCad by programmers for engineers first, and architects then took up the use of AutoCad. When AutoDesk bought the rights to Revit, the primary design focus stayed the same. In fact AutoDesk has developed Revit for every aspect of the construction industry, with architecture being one of the many platforms that Revit serves.


What happens with poor planning? A case in point

A prime example of what can occur when there isn’t any upfront investment in proper planning systems is a Princeton University case. 


The University sought to have a large building constructed dedicated to the study of the  environment and energy. The building was a result of a 100 million dollar gift from a university benefactor. The project suffered from being ten months behind schedule, and was excessively over-budget. 


The university sued the design and construction team for 10.7 million dollars. Of the total suit, 1.5 million dollars was attributed to errors and omissions from the preparation of the design documents prepared using BIM. The poor execution led to more than 450 change order requests and 87 supplemental instructions from the architects to the construction team. Both are far in excess of what would be considered “normal” in a construction project.


A project of this complexity requires a BIM Execution Plan (BIM ExP) that directs the proper development of the building models so that the cost of the project stays close to the budget. The BIM ExP provides for a road map through the execution of the design and a constant measurement of accomplished tasks.


I myself was an expert witness for a different case where a subcontractor sued the contractor because they didn’t take responsibility for the poor planning of the project. It took 6 months longer than it was supposed to due to a lack of accountability, responsibility, and comprehensive planning. Again, if BIM was used properly, would this have happened? Who knows, but our guess is not likely. 

How BIM Benefits Architecture Firms 

1. Reduces change orders 


One of the biggest benefits of executing a project via BIM is a reduction in the number of change order requests. 


With BIM, models are designed with a much higher degree of accuracy and a granular level of information. 


The effectiveness of the process ensures there is significantly less conflict down the line during construction. (And far less likely chance of a lawsuit!)


2. Improves technical accuracy


With the BIM model, our firm doesn’t immediately begin with building the model. Instead, the end-user, whether that’s facilities management or the contractor, has input from day one. 


We start by understanding their requirements for the model and work backward to the concept. 


Having a firm set of goals and a properly developed BIM Execution Plan helps with the project’s constructability and ensures everything seen on the design functions technically during construction. 


3. Saves time 


It’s typically difficult for architects to find time for anything outside of core design. Thinking more like a business owner and less like an architect, however, you’ll understand that BIM saves time in the long run. 


Though there’s more upfront work, the rest of the project is streamlined. All the information each party needs is available at the click of a button, right down to product specs and costs. 


They understand how each design component interconnects and what’s expected of them, meaning no wasted time going back and forth for information. 


Once you’ve used the BIM process once, though you’ll still need to put in a lot of work for the next project, you can develop a framework that can be replicated and altered. 


4. Increases accountability


There’s always an appointed leader for the BIM model. This person ensures that everybody understands their part of the design, what they need to achieve by specific dates and the process involved in meeting the client’s requirements. 


When everyone knows their role, agrees with the design, and is aware of their tasks from start to finish, signing contracts to this effect - there’s no blame game if something goes wrong.


5. Reduces costs 


In many cases, architecture firms struggle to justify the cost of BIM software. They forget that the reduction in change orders mitigates this cost.


The thing is, you have to spend money to make money. If you invest in your design team to use BIM and create a detailed view of the entire project with all the data in place, you won’t deal with lawsuits or going over budget due to conflicts during construction. 


6. Gives you a competitive edge


More clients are aware of and requesting BIM than you might think. Whether people on their team have recommended it, or they’ve used it before - the demand is there, especially for large projects. 


By leveraging your company’s use of BIM, you’re differentiating yourself from the competition, giving your clients peace of mind knowing you’ve meticulously planned their design. And, when your charge for the added value of BIM service, you improve your profitability. 


With architects, reputation is everything. Word quickly gets out if a project went poorly or if it exceeded your client’s expectations. This is where BIM can help. It increases your credibility and offers more value for your clients. 

Four Factors to Consider BEFORE you Start using BIM at your Architecture firm


Legal Implications


It’s imperative you have a team that understands how to put the whole process together to create accurate contracts. It should be clear within the contracts who is responsible for what and who will run the entire BIM process. 


The American Institute of Architects (AIA) has done a reasonably good job with its standard contract templates - but they’re not all-inclusive. Watertight contracts keep everyone on the same page and protect you against costly lawsuits. 


BIM use will continue to grow and be in demand by clients. To that end, if your firm is not using BIM to its highest and best use, you may be not performing to the standard of care that other architects in your area achieve. That could have a negative impact to the bottom line and profitability of your firm.


Team Capabilities 


Before investing in BIM, it’s crucial to ensure you have the right staff on board or hire external BIM consultants, like ourselves, to consult on your project. 


The most essential talent you need is:

  • An experienced architect on the team that also understands the construction process
  • An experienced leader of the BIM process who is responsible for the coordination of each element
  • A design team responsible for inputting the data, such as product specs and costs.


Upfront Costs 


It’s important to be realistic about the number of hours your team will put in during the BIM process. Not only do you need to devise a strategy for selling this service to your prospects, but you’ll also need to ensure you package and price it correctly. If you charge for this service, you can make more profit and ensure the total satisfaction of your client. 

Facilitating Communication


Communication is everything when it comes to BIM. Not only within your team but with your BIM consultants, construction manager, owner, facility manager, and others on your design team. 


Every team member should have a deep understanding of each element, how it interconnects with other design elements, and what they’re responsible for. It’s only with effective communication and collaborative protocols that BIM works as it should. 


Create a communication plan to ensure there’s enough of it, and it’s being handled methodically. For example, you could devise agendas for meetings, keep a paper trail of communication, check-in with every team member to ensure they’re not confused about anything, etc. 



When to hire a BIM consultant 


If you’re new to BIM but want to implement it as the new way forward for your firm, or if you have already implemented it and need help improving it, Burke Architects can help. 


We offer BIM consulting services to help other architect firms implement this process for one-off projects or to help them revolutionize their entire design process. 


Our focus is on ensuring return on investment from the software, helping craft contracts, and educating teams on using BIM practically. 


If you’d like to learn more about BIM or are considering using it for your firm and need an experienced consultant on your team, please don’t hesitate to contact us


Greg Burke, FAIA

Let's Talk!
Modern home with palm trees in front of it.
By Crystal Wimperis 28 Mar, 2024
Greg Burke talks about how the tools he uses in the design process that is valuable to clients.
a red car is parked in front of a yellow and white building
By Crystal Wimperis 19 Mar, 2024
Architect Greg Burke explains why managing a project's risk is a critical step that is valuable to our clients.
By Crystal Wimperis 08 Dec, 2023
Architect Greg Burke talks about how his architecture started, what he's learned along the way, and the values that guide his work today.
By Crystal Wimperis 04 Oct, 2023
Learn more about how architect Greg Burke, FAIA can bring the value and expertise you need to your architectural project!
A row of typical older midwest city houses.
12 Jun, 2023
As I have discussed in previous blogs on Missing Middle housing, the term refers to diverse and attainable housing options that fit between single-family homes and large scale, high-density apartment buildings. Missing Middle has been with us for more than 100 years, but zoning beginning in the late 1920's restricted the ability to develop this type of project in most U.S. cities. Along with restrictive zoning, a general misunderstanding of Missing Middle housing has caused local communities to question its impact on property values to surrounding single-family homes. Such confusion has stalled or even halted developments from moving forward, even in communities that are in desperate need of attainable housing for rent or for sale.
Aerial view of city neighborhood with various types of apartments and houses.
25 May, 2023
The use of pattern zoning can be the key to making Missing Middle succeed, offering a variety of building types that can enhance neighborhood quality, walkable areas, and a better quality of life.
Meeting room with large group of people gathered around a conference table.
28 Mar, 2023
Continuing on the topic of Missing Middle housing, I look at the challenges in the way of bringing this affordable housing solution to neighborhoods and communities here in Florida and across the country.
Architecture rendering of proposed mixed-use buildings in a town center.
13 Oct, 2022
Why do Missing Middle neighborhoods work so well? How does a type of housing made popular in the first half of the 20th century answer the 21st century housing crisis?
Missing Middle Residential Development with parking lot and pond.
15 Jul, 2022
In this article, I go into what Missing Middle Housing is, its history, and why it's the ideal solution to solving America's affordable housing crisis.
Small group of people seated at a table.
By Bryon McCartney 16 Feb, 2022
When my friend Andrew Favata of BACI Advisors posted on LinkedIn the "Top 5 Mistakes Owners Make" in developing their projects, it prompted me to share my recommendations based on my own 40+ years of experience working on a range of projects from extremely small and straightforward to large complex corporate projects. Whether you are contemplating a porch addition or you are a corporate officer or facilities manager, the missteps and their solutions are equal. It’s just a matter of magnitude in time and dollars. In this article, I will mostly address the smaller projects. More about those really big projects in another post. Misstep No. 1: "Assembling the Wrong Project Team and People." You would think that this is a no-brainer. For small projects this may actually be a bigger issue than for larger projects. Corporations have facilities managers who perform this task and are charged with keeping the corporations from making this and the other four mistakes. But small project owners have to do everything themselves - right? What should the small project owner do? Enlist someone they trust in helping put a team together Interview several firms needed to design and construct the building Review the resumes of the individuals who will design and build the project Ensure continuity of the team Misstep No. 2: "Insufficient Planning Without the End Goal in Mind." When you consider building something there is usually some semblance of a goal in mind. Again, the larger projects have the advantage in that there is a team of people who have done a lot of homework (architects call it Programming), identifying goals and objectives of meeting the resultant building’s image, function, and life-cycle operation. What should the small project owner do? Put together the right team who can provide the best direction for your project Work closely with architect or construction manager to develop a proper Program Don’t think this omission will save time and money - it won’t A recent prospective church client came to me with two pre-engineered heavy-timber structural system buildings designed by the heavy-timber fabricator. The fabricator was also asked to basically design the building, EVEN though they informed the client that they were not architects. Both buildings were to be two stories in height with people occupied second floors. There was no elevator, toilet rooms did not meet the building code and in general, the building was not well designed. The church representative already had hired a civil engineer to design the site and locate the buildings without the aid of an architect. One of the two buildings did not orient itself to the site in the best method for energy efficiency. Putting the WHOLE team together before starting one aspect of a design will save time, money and headaches. Misstep No. 3: "Creating Inaccurate Budgets." This mistake takes on exponential impacts, especially if you have made Missteps 1 and 2. What should the small project owner do? • Employ the professionals in developing your budget • If budget exceeds funds, adjust the scope of the project • Allow for a contingency fund, especially for early budgeting (usually 20% above budget) Misstep No. 4: "Underestimating the Time Involved and Missing Deadlines." This mistake can have dire consequences. Every project needs a realistic schedule as well as a budget. Architects and construction managers develop schedules with milestone dates for the completion of the design and construction. The ancient Chinese proverb that a man will never arrive at his destination if he doesn’t know where he is going applies here. The schedule IS the road map. What should the small project owner do? With the professionals, develop a realistic schedule Understand that the schedule impacts the quality of construction Understand - accelerated schedules have cost impacts Take into account climatic conditions that can affect the schedule Misstep No. 5: "Managing a New Project While Running Their Main Business." Because the large projects have staffs that are tasked with performing the management on the owner’s behalf, this misstep more likely happens on smaller projects than large. What should the small project owner do? If the budget can accommodate - hire a professional to represent your interests Meet regularly with your representative - have an update schedule Insist that written progress reports be submitted to you for approval By assembling the right team and right people to execute your vision, will allow you to continue to do what you are good at doing. Rely on the team you have assembled. They will likely ensure your success and if they do their job properly, make you look like the "smartest person on the block." Avoiding the "5 Missteps" will not totally guarantee that your project will move smoothly along without bumps in the road. But avoiding these slip-ups will ensure that you will spend less time, money, and sanity on getting the building constructed. No one can predict when a natural disaster will impact your project. Or, will the market tumble, affecting your bottom line? However I can be one-hundred percent accurate that if you make any of the errors outlined above, you will adversely impact your schedule, money, or sanity. Or all three. Greg Burke, FAIA
Show More
Share by: